Welcome to the lab

What I Do

I’m a man trying to find the perfect intersection of humanity and business. The way I choose to do this is through music and technology.

Join me as I establish a framework that guides the career of an independent artist.

Mile High Dreamin’ 2026

I had the opportunity to speak at my beloved hometown Salesforce conference about the state of the music business and how we can model a multifaceted career within a Salesforce implementation with one user.